They Can't Follow You, Book You, or Buy From You If They Don't Know You Exist

The 3 day social media bootcamp for Makeup Artists + Beauty Pros who need clarity and direction on how to use social media to make money without making it a full time job.

SAVE MY SEAT + LET'S GLOW!

They Can't Follow You, Book You, or Buy From You If They Don't Know You Exist

The 3 day social media bootcamp for Makeup Artists + Beauty Pros who need clarity and direction on how to use social media to make money without making it a full time job.

SAVE MY SEAT + LET'S GLOW!

THIS IS FOR YOU IF...

  • You want to use social media to grow your business, so you post once in a blue moon, but it never does anything for you.
  • You’ve copied trends, tried hashtags, and followed all the “rules”, but your engagement is still embarrassingly low and you have no idea why.
  • You’re a multifaceted pro that offers different services and you have NO idea how to talk about them all without confusing people or feeling like you have to pick a lane.
  • You don't post because when you film yourself you end up hating it — so half your content just sits in your camera roll.
  • You’re done watching artists with less experience and less talent get more bookings just because they post more.
  • You want to teach online — workshops, 1:1s, or courses — and need a loyal audience before you can make it happen.
  • You KNOW social media should be bringing in clients and money, but right now it’s just bringing you anxiety. 

If you're reading this and nodding your head — you’re in the right place, friend. 

THIS IS FOR YOU IF...

  • You want to use social media to grow your business, so you post once in a blue moon, but it never does anything for you.
  • You’ve copied trends, tried hashtags, and followed all the “rules”, but your engagement is still embarrassingly low and you have no idea why.
  • You’re a multifaceted pro that offers different services and you have NO idea how to talk about them all without confusing people or feeling like you have to pick a lane.
  • You don't post because when you film yourself you end up hating it — so half your content just sits in your camera roll.
  • You’re done watching artists with less experience and less talent get more bookings just because they post more.
  • You want to teach online — workshops, 1:1s, or courses — and need a loyal audience before you can make it happen.
  • You KNOW social media should be bringing in clients and money, but right now it’s just bringing you anxiety. 

If you're reading this and nodding your head — you’re in the right place, friend. 

"I was overwhelmed by the time it would take to film, edit, and make it look cohesive. The 1:1 feedback from Donna and Greg made me feel like I was already doing okay and that the little things I could do to improve would make a big difference. After the bootcamp I made a reel about shopping for a lip color for a gig and a behind the scenes of working it — they each got over 12K views and I got 100 new followers. Just join. You'll walk away with more knowledge, community, motivation, and a few new industry friends."
Ry-n, @rydashn

"I was overwhelmed by the time it would take to film, edit, and make it look cohesive. The 1:1 feedback from Donna and Greg made me feel like I was already doing okay and that the little things I could do to improve would make a big difference. After the bootcamp I made a reel about shopping for a lip color for a gig and a behind the scenes of working it — they each got over 12K views and I got 100 new followers. Just join. You'll walk away with more knowledge, community, motivation, and a few new industry friends."
Ry-n, @rydashn

HERE'S THE RUNDOWN

  • 3 Live Trainings on Zoom (replays provided w/ lifetime access)
  • May 11th, 14th, 18th at 5PM PST
  • Bonus Q&A: May 21st at 5PM PST
  • Private Facebook Group that opens May 8th
  • 1:1 Feedback on your bio, content, messaging + more
  • Community + Accountability with makeup artists + beauty pros just like you
  • 4 Exclusive Bonuses (details below)

This is a bootcamp. You’re not just watching — we’re doing this together.

HERE'S THE RUNDOWN

  • 3 Live Trainings on Zoom (replays provided w/ lifetime access)
  • May 11th, 14th, 18th at 5PM PST
  • Bonus Q&A: May 21st at 5PM PST
  • Private Facebook Group that opens May 8th
  • 1:1 Feedback on your bio, content, messaging + more
  • Community + Accountability with makeup artists + beauty pros just like you
  • 4 Exclusive Bonuses (details below)

This is a bootcamp. You’re not just watching — we’re doing this together.

By the end of Post To Profit, you’ll…

✔ Know exactly what kind of content to create and why it works so your socials attract a community of people who trust you and can’t wait to open up their wallets when you post about you services or offers.

✔ Have a content strategy built for a busy pro like you, not some full time influencer. Apply your own authentic voice to our simple, doable, and repeatable blueprints so you never scroll through your camera roll wondering, wtf to post, again!

✔ Understand how the algorithm actually works so you stop losing your mind with every update and start working WITH it instead of feeling like it’s personally out to get you.

✔ Show up on camera with confidence — even if you’re awkward, camera shy, and convinced nobody wants to see your face. (They do. We’ll prove it.)

We’ll Focus Primarily on Instagram

But everything applies across the board, so if you prefer TikTok or FB, you can repost there too – it only takes an extra minute, if that.

By the end of Post To Profit, you’ll…

✔ Know exactly what kind of content to create and why it works so your socials attract a community of people who trust you and can’t wait to open up their wallets when you post about you services or offers.

✔ Have a content strategy built for a busy pro like you, not some full time influencer. Apply your own authentic voice to our simple, doable, and repeatable blueprints so you never scroll through your camera roll wondering, wtf to post, again!

✔ Understand how the algorithm actually works so you stop losing your mind with every update and start working WITH it instead of feeling like it’s personally out to get you.

✔ Show up on camera with confidence — even if you’re awkward, camera shy, and convinced nobody wants to see your face. (They do. We’ll prove it.)

We’ll Focus Primarily on Instagram

But everything applies across the board, so if you prefer TikTok or FB, you can repost there too – it only takes an extra minute, if that.

Here's the truth: Having a large following is nice and comes with a lot of perks like PR, clout, and of course clients. But you don't need a big following to start getting more of those things. You need content that attracts them to you, and I'm going to show you how.

FYI — this does NOT cover brand deals and sponsorships. That's not my specialty. Our focus is building YOUR brand, audience, and making money from YOUR services and offers.

Here's the truth: Having a large following is nice and comes with a lot of perks like PR, clout, and of course clients. But you don't need a big following to start getting more of those things. You need content that attracts them to you, and I'm going to show you how.

FYI — this does NOT cover brand deals and sponsorships. That's not my specialty. Our focus is building YOUR brand, audience, and making money from YOUR services and offers.

WHAT'S IN STORE ...

  • We’ll get crystal clear on who you’re talking to — their pain points, their desires, what makes them stop scrolling and pay attention — so every piece of content you create speaks directly to THEM.
  • We’ll spice up your profile by fixing your bio, handle, and account settings so your page speaks directly to your target audience, leaving them with no choice but to hit follow because you’re the exact pro they’re looking for.
  • You’ll learn what the algorithm loves, what tanks your reach, and how to work with it — regardless of ongoing changes and exhausting updates — so you don’t get continuously frustrated or worse, give up.
  • You’ll finally understand what the different types of content (Reels, Stories, Carousels, Photos) are actually FOR and how to use them with purpose so your posts start hitting and get you views, engagement, follows, and shares from an audience that looks forward to seeing you pop up.
  • We’ll build a banging and realistic strategy using content buckets and the 3 P’s (Portfolio, Personality, Promo) — even if you’re busy AF — so you’re not spending 3 days making 1 post that flatlines and makes you want to throw your phone across the room.
  • We’re going to go over what good content actually looks like vs. what flops and nip the excuses that keep you from posting (looking at you imposter syndrome) so you show up like the badass business owner you are, with a marketer brain — even if your school skimped on the marketing classes.
  • You'll walk away with a killer list of content ideas and a schedule that will have your online presence staying consistent so you're not losing gigs to someone else who is showing up more than you.
  • We’ll cover lighting so you can film content that looks good — even in a small space, on a budget, and on your phone.
  • Avoid burnout with the repurposing strategy that makes 1 piece of content go so much further so you get more new eyeballs on your business with a lot less effort.
  • Bring every question you have. We’ll troubleshoot together, dig deeper, and make sure you leave with, clarity, zero excuses, and a solid plan.
  • Get your content reviewed so you know you're on the right track.

WHAT'S IN STORE ...

  • We’ll get crystal clear on who you’re talking to — their pain points, their desires, what makes them stop scrolling and pay attention — so every piece of content you create speaks directly to THEM.
  • We’ll spice up your profile by fixing your bio, handle, and account settings so your page speaks directly to your target audience, leaving them with no choice but to hit follow because you’re the exact pro they’re looking for.
  • You’ll learn what the algorithm loves, what tanks your reach, and how to work with it — regardless of ongoing changes and exhausting updates — so you don’t get continuously frustrated or worse, give up.
  • You’ll finally understand what the different types of content (Reels, Stories, Carousels, Photos) are actually FOR and how to use them with purpose so your posts start hitting and get you views, engagement, follows, and shares from an audience that looks forward to seeing you pop up.
  • We’ll build a banging and realistic strategy using content buckets and the 3 P’s (Portfolio, Personality, Promo) — even if you’re busy AF — so you’re not spending 3 days making 1 post that flatlines and makes you want to throw your phone across the room.
  • We’re going to go over what good content actually looks like vs. what flops and nip the excuses that keep you from posting (looking at you imposter syndrome) so you show up like the badass business owner you are, with a marketer brain — even if your school skimped on the marketing classes.
  • You'll walk away with a killer list of content ideas and a schedule that will have your online presence staying consistent so you're not losing gigs to someone else who is showing up more than you.
  • We’ll cover lighting so you can film content that looks good — even in a small space, on a budget, and on your phone.
  • Avoid burnout with the repurposing strategy that makes 1 piece of content go so much further so you get more new eyeballs on your business with a lot less effort.
  • Bring every question you have. We’ll troubleshoot together, dig deeper, and make sure you leave with, clarity, zero excuses, and a solid plan.
  • Get your content reviewed so you know you're on the right track.

"I struggled to figure out content that wouldn't make me feel like I was trying to be an influencer — but would still get me gigs. Post to Profit completely shifted my mindset. This was the first time it actually clicked that social media could be a networking tool, not just a selling platform. Donna’s really good at breaking everything down to manageable chunks of information,  gives tough love when you need it, and the community of artists at all different levels is so neat. I've been posting more consistently and already seeing new followers I don't know." 
Leslie, @leslierosadofx

"I struggled to figure out content that wouldn't make me feel like I was trying to be an influencer — but would still get me gigs. Post to Profit completely shifted my mindset. This was the first time it actually clicked that social media could be a networking tool, not just a selling platform. Donna’s really good at breaking everything down to manageable chunks of information,  gives tough love when you need it, and the community of artists at all different levels is so neat. I've been posting more consistently and already seeing new followers I don't know." 
Leslie, @leslierosadofx

Meet Your Instructor

I’ve been a professional makeup artist for almost 20 years — film, Halloween/haunt, red carpet, editorial, bridal, retail, fashion, you name it. I’m the multifaceted artist who never picked a lane and built a 200K+ online community and six figures in digital product sales doing it MY way.

But it didn’t start that way. Let’s rewind a bit …

I posted on Instagram for 7 years before I ever hit 10K. I was copying what everyone else was doing, overthinking everything, and watching it all flop. So I invested thousands of dollars and hours learning how to actually grow — because I was sick of feeling behind and watching artists with less experience get more recognition just because their socials were better. I know you can relate, friend.

In 2022 I started TikTok and hit 20K in under 3 weeks — then reposted to IG and went from 4K to 45K in 4 months. Now I’m at 100K+ on IG, 74K on TikTok, and 25K on Facebook.

But here’s what frustrated me most about every program I took: they were built for everyone — all business owners. Which means they didn’t get OUR world. Beauty is different. Our schedules are chaotic, the industry is saturated AF, planning content ahead isn’t always realistic when you get a call at 9pm for a job that starts at 6am, and niching down feels impossible when you work across five different industries. 

The examples were never for makeup artists + beauty pros. The community was never makeup artists + beauty pros. And I kept feeling alone in rooms full of people.

So I built Post to Profit — the bootcamp I wish had existed. Beauty pro specific strategy, a community of OUR people, 1:1 feedback from someone who actually understands our industry. Real talk tho: it’ll take work, it’ll be slow at first, but it is absolutely worth it — and we’re going to make it fun while we do it together!

I’m not here to promise you 10K followers overnight or $20K months out of nowhere. That’s not real and you deserve better than that. I’m here to give you the skills, the direction, and the community to build something that actually lasts. 💖

You can also expect guest appearances from Greg Nelson — my partner in life and business, aka the tech, lighting, and editing brain who can flip your mindset in two minutes flat. Between the two of us, you’ve got everything you need.

We cannot WAIT to help your socials pop off! 🔥

Meet Your Instructor

I’ve been a professional makeup artist for almost 20 years — film, Halloween/haunt, red carpet, editorial, bridal, retail, fashion, you name it. I’m the multifaceted artist who never picked a lane and built a 200K+ online community and six figures in digital product sales doing it MY way.

But it didn’t start that way. Let’s rewind a bit …

I posted on Instagram for 7 years before I ever hit 10K. I was copying what everyone else was doing, overthinking everything, and watching it all flop. So I invested thousands of dollars and hours learning how to actually grow — because I was sick of feeling behind and watching artists with less experience get more recognition just because their socials were better. I know you can relate, friend.

In 2022 I started TikTok and hit 20K in under 3 weeks — then reposted to IG and went from 4K to 45K in 4 months. Now I’m at 100K+ on IG, 74K on TikTok, and 25K on Facebook.

But here’s what frustrated me most about every program I took: they were built for everyone — all business owners. Which means they didn’t get OUR world. Beauty is different. Our schedules are chaotic, the industry is saturated AF, planning content ahead isn’t always realistic when you get a call at 9pm for a job that starts at 6am, and niching down feels impossible when you work across five different industries. 

The examples were never for makeup artists + beauty pros. The community was never makeup artists + beauty pros. And I kept feeling alone in rooms full of people.

So I built Post to Profit — the bootcamp I wish had existed. Beauty pro specific strategy, a community of OUR people, 1:1 feedback from someone who actually understands our industry. Real talk tho: it’ll take work, it’ll be slow at first, but it is absolutely worth it — and we’re going to make it fun while we do it together!

I’m not here to promise you 10K followers overnight or $20K months out of nowhere. That’s not real and you deserve better than that. I’m here to give you the skills, the direction, and the community to build something that actually lasts. 💖

You can also expect guest appearances from Greg Nelson — my partner in life and business, aka the tech, lighting, and editing brain who can flip your mindset in two minutes flat. Between the two of us, you’ve got everything you need.

We cannot WAIT to help your socials pop off! 🔥

"So many of us beauty artists struggle with what to post — I definitely do! Our field is creativity in makeup and hair, not video and marketing. Before Post to Profit, I really struggled with direction the most. WHAT was I supposed to post? Why was no one liking what I did post? The blueprint we got from Donna finally gave me a pinpoint for where to even START. The course and materials are broken down simply and easy to understand. Donna and Greg also have no issue breaking things down further and even going the extra mile when needed. They help point you in the right direction for what's right for YOUR brand. The class is a steal and definitely worth the time."
Ruth, @ruthbmedrano 
"So many of us beauty artists struggle with what to post — I definitely do! Our field is creativity in makeup and hair, not video and marketing. Before Post to Profit, I really struggled with direction the most. WHAT was I supposed to post? Why was no one liking what I did post? The blueprint we got from Donna finally gave me a pinpoint for where to even START. The course and materials are broken down simply and easy to understand. Donna and Greg also have no issue breaking things down further and even going the extra mile when needed. They help point you in the right direction for what's right for YOUR brand. The class is a steal and definitely worth the time."
Ruth, @ruthbmedrano 

Plus I'm Throwing In These Bonuses!

BONUS #1: Camera Confidence Masterclass

Say toodles to talking yourself out of creating content and freezing up once you press record — because being afraid to show up on camera cannot be the thing that holds you back from building your dream business.

BONUS #2: Caption Creation Masterclass

Hashtags do NOT help your reach — keywords and descriptions do. Way too many pros leave this prime real estate completely empty, hindering their growth because they don’t know what to write. Not you. Not after this.

BONUS #3: 7 Day Content Plan

A detailed prompt list of ideas, hooks, and captions you fill in to match YOUR business — so you know exactly what to post and say without racking your brain.

BONUS #4: Intro to Editing

Editing lessons that’ll help you stop the scroll and increase watch time — even if you’re a total tech noob. We’ll be using IG’s Edits App because it’s free and covers everything you need.

Plus I'm Throwing In These Bonuses!

BONUS #1: Camera Confidence Masterclass

Say toodles to talking yourself out of creating content and freezing up once you press record — because being afraid to show up on camera cannot be the thing that holds you back from building your dream business.

BONUS #2: Caption Creation Masterclass

Hashtags do NOT help your reach — keywords and descriptions do. Way too many pros leave this prime real estate completely empty, hindering their growth because they don’t know what to write. Not you. Not after this.

BONUS #3: 7 Day Content Plan

A detailed prompt list of ideas, hooks, and captions you fill in to match YOUR business — so you know exactly what to post and say without racking your brain.

BONUS #4: Intro to Editing

Editing lessons that’ll help you stop the scroll and increase watch time — even if you’re a total tech noob. We’ll be using IG’s Edits App because it’s free and covers everything you need.

"Before Post To Profit I struggled with direction — should I post my work? Tell a story? What point was I making? ALL OF IT. Since the bootcamp, more people actually like and see what I post and I've gained followers more consistently. But the biggest shift was learning it's okay to be repetitive — in fact it's necessary. I was constantly trying to share new content and it was exhausting. Post to Profit brought me so much clarity. Even though some say 'I'm great at social media,' I was overthinking and not using it properly. Post to Profit translated what I was missing and made social media a tool for my business rather than a task."
Daja, @dajavumakeup

"Before Post To Profit I struggled with direction — should I post my work? Tell a story? What point was I making? ALL OF IT. Since the bootcamp, more people actually like and see what I post and I've gained followers more consistently. But the biggest shift was learning it's okay to be repetitive — in fact it's necessary. I was constantly trying to share new content and it was exhausting. Post to Profit brought me so much clarity. Even though some say 'I'm great at social media,' I was overthinking and not using it properly. Post to Profit translated what I was missing and made social media a tool for my business rather than a task."
Daja, @dajavumakeup

All Of This Is Yours For Just ...

Post To Profit Bootcamp

$97

One Time Payment | Lifetime Access To Replays

Give yourself the gift of finally figuring out Instagram. 🎁

I'M IN! TAKE MY MONEY

All that is yours for just ...

Post To Profit Bootcamp

$97

One Time Payment | Lifetime Access To Replays

Give yourself the gift of finally figuring out Instagram. 🎁

SAVE MY SEAT!

Still Unsure If This Is The Move?

Maybe you're wondering one of these things ...

Still Unsure If This Is The Move?

Maybe you're wondering one of these things ...

"My biggest struggle used to be appearing in front of the camera and creating reels. I can't believe the boost this class gave me — I'm talking on camera now. I might look a little amateur but I'm trying, and that's everything. Since the bootcamp and being active doing videos, I got a couple of bookings. Donna's enthusiasm and knowledge is contagious, she gave our small group her full attention, and her encouragement that 'a whole world of opportunities will open up' stuck with me."
Mina, @artistry_by_mina

"My biggest struggle used to be appearing in front of the camera and creating reels. I can't believe the boost this class gave me — I'm talking on camera now. I might look a little amateur but I'm trying, and that's everything. Since the bootcamp and being active doing videos, I got a couple of bookings. Donna's enthusiasm and knowledge is contagious, she gave our small group her full attention, and her encouragement that 'a whole world of opportunities will open up' stuck with me." - Mina

They Can't Follow You, Book You, or Buy From You  If They Don't Know You Exist.

Post To Profit Bootcamp

$97

One Time Payment | Lifetime Access To Replays

Give yourself the gift of finally figuring out Instagram. 🎁

LET'S DO THIS!

They Can't Follow You, Book You, or Buy From You  If They Don't Know You Exist.

Post To Profit Bootcamp

$97

One Time Payment | Lifetime Access To Replays

Give yourself the gift of finally figuring out Instagram. 🎁

SAVE MY SEAT AND LET'S GLOW!

A Honest Disclaimer

Hey! Donna DeLia here, creator of Post to Profit. Because this bootcamp involves the prospect of making money, I need to be clear — this is NOT a get rich quick scheme. The results I’ve created are not typical and your results will vary. Simply joining Post to Profit won’t guarantee you clients, followers, or income. Running any business involves risk and you are responsible for your own actions. This is an educational experience to help guide you on your beauty business journey.