You became a makeup artist to do makeup. Not to become a full-time influencer.

Beauty Social Circle is the coaching + community for makeup artists and beauty pros who are SO over figuring out Instagram alone. Weekly content ideas made for your niche, live workshop calls with me, and feedback whenever you need it, so your content stops eating your life and starts paying you back in bookings, students, and sales.

THAT'S WHAT I'M HERE FOR!

You became a makeup artist to do makeup. Not to become a full-time influencer.

Beauty Social Circle is the coaching + community for makeup artists and beauty pros who are SO over figuring out Instagram alone. Weekly content ideas made for your niche, live workshop calls with me, and feedback whenever you need it, so your content stops eating your life and starts paying you back in bookings, students, and sales.

THAT'S WHAT I'M HERE FOR!

Let's be real for a sec, friend.

You've got a 6AM call time tomorrow. You were on your feet for ten hours today. And somewhere between cleaning your brushes and answering inquiry emails, you're also supposed to film, edit, caption, and post a reel?

You spent three days editing one video. It got 212 views and a "send me this post" comment.

You can't even post your best work because the bride didn't want to be filmed, the production made you sign an NDA, and asking a client, "mind if I record this?" feels super awkward.

So you open the app for ideas, and 45 minutes later you're watching someone who can't color match to save her life rack up 30K followers… and book gigs you want.

When someone asks "what's your Instagram?" you kinda want to crawl under the makeup station.

And when January hits and the calendar goes quiet, the panic sets in, and suddenly you're taking rates you swore you'd never take again.

Then the quiet thoughts creep in: Am I too old for this? Did I miss the boat? Hasn't everything I could say already been said? Will people think I'm being cringe?

You don't want to be an influencer. You want to be booked. Booked by the clients who value your skill and pay what you're worth.

You didn't sign up for a second job. But you can't ignore it either, because you're watching it work for everyone else.

Here's what nobody's telling you:

You're not bad at Instagram. Our industry just does a crap job of teaching it.

Makeup school told you to "use it as your portfolio" and sent you on your way. Nobody explained marketing. Or the algorithm. Or what actually makes someone stop scrolling and look at your work.

And the IG gurus? They've never worked a 14-hour day on set, done a bridal trial, or had to explain why they do film AND theater AND glam AND teach lessons without confusing everyone.

You don't need to dance. You don't need transition videos, a review of every product that drops, or full looks on your own face. You don't need to become an influencer.

You need content that shows people what it feels like to sit in your chair, and why you're worth every penny.

Because here's the thing: people can't book you if they don't know you exist. Posting isn't about collecting followers. It's about staying visible, so when someone needs an artist, you're the first person they think of.

And you need someone in your corner who gets this industry. Someone who tells you what to post, looks at your stuff, and talks you off the ledge when you're picking apart your skin, cringing at your own voice, and hovering over "delete" instead of "share."

That's Beauty Social Circle.

Here's what you get inside Beauty Social Circle

WEEKLY WORKSHOP CALLS WITH ME

[the part everyone says is their favorite — it's mine, too!]

Every week, we get together live for two hours. Bring the reel that flopped, the hook you're unsure about, the caption you've rewritten six times, or the business questions keeping you up at night. We'll fix it together, in real time. Calls alternate between Monday mornings and Wednesday afternoons, and every one is recorded in case you're on set.

FEEDBACK WHENEVER YOU NEED IT

No waiting for a certain day. Drop a hook, an idea, or the link to your reel in the group anytime, before you post or after, and get my eyes on it plus feedback from other pros doing the exact same thing. What worked, what didn't, what to try next time.

WEEKLY CONTENT IDEAS FOR YOUR NICHE

Fresh ideas and hooks every week, with examples for different specialties, so you're never staring at your camera roll wondering WTF to post. I research what's working. You just add your voice and hit share.

POP-UP CHALLENGES

Every few months, we pick a challenge and do it together, and you can jump in anytime. Quick sprints [like two carousels a week or a yapping challenge] or bigger goals [1K, 10K, 20K followers], and I set my own goal right alongside you.

PRIVATE COMMUNITY

Pros only. People who get the 6AM call times, the NDAs, the slow season panic, and the "wait, you do bridal AND SFX?" questions. No one here thinks posting makes you an influencer. They just think it makes you smart.

BSC TRAINING LIBRARY

Tutorials on editing reels [and growing], filming talking head videos, writing captions, getting comfortable on camera, and using Instagram stories, so "I don't know how to do that" is never the reason you don't post.

BONUS:

Post to Profit [$97 value, yours free]

The bootcamp that builds your Instagram foundation.

Your ideal client, your bio, how the algorithm actually works, and a content strategy you can always fall back on. You start BSC with a plan, not from scratch.

AHHH I'M IN!

Don't just take my word for it…

Beauty Social Circle member testimonial
Beauty Social Circle member testimonial
Beauty Social Circle member testimonial

BSC is for you if…

→ You do bridal AND film AND lessons AND Halloween, and have no idea how to talk about all of it without confusing people

→ You posted every day for a month, barely cracked 200-300 views, got some bot comments, and quit… again

→ Or you post once in a blue moon, because the second you sit down to plan, your brain shuts off

→ You've deleted posts that flopped and hoped nobody noticed

→ You film yourself, hate how you look and sound, and the video dies in your camera roll

→ You're tired of losing gigs to artists who are better at Instagram than at makeup

→ You want more income streams [better gigs now, maybe classes or digital products later] and you know you need an audience first

→ You're ready to do the work. You just don't want to do it alone anymore.

BSC is NOT for you if you're looking for a hack to 10K followers overnight or $20K months out of nowhere. That's not real, and you deserve better. It's also not for you if you want the easy way out, aren't willing to put in the reps, or just want to complain about the algorithm. We don't need that energy here. Here, we build something that actually lasts.

OK, LET'S GLOW!

Hey, I'm Donna đź‘‹

I've been a pro makeup artist for almost 20 years: film, haunt, red carpet, editorial, bridal, you name it. I'm the multifaceted artist who never picked a lane, and I built a 200K+ online community and six figures in digital products doing it my way.

But I posted on Instagram for 7 years before I hit 10K. I copied everyone, overthought everything, and watched it flop, while artists with less experience got more recognition because their socials were better. Sound familiar?

So I invested thousands of dollars and hours learning how this actually works. In 2022, I hit 20K on TikTok in under three weeks, then grew IG from 4K to 45K in four months. Today, I'm at 100K+ on IG, 74K on TikTok, and 25K on Facebook.

Every program I took along the way was built for everyone. None of them got our world: the 9PM call for a 6AM job, the saturated market, working five industries at once. I felt alone in rooms full of people.

So I built the room I wished existed. đź’–

You'll also see guest appearances from Greg Nelson, my partner in life and business, and the tech, lighting, and editing brain who can flip your mindset in two minutes flat.

Beauty Social Circle member testimonial

Now picture this…

It's Thursday. Your content ideas drop, and instead of dread, you feel… dare I say, excited?! You already know what you're posting this week.

A bride DMs you: "I've been following you for months. Are you available in June?" She doesn't ask for a discount.

Someone asks for your Instagram, and you hand them your phone. Proudly.

January comes, and instead of panic, inquiries are rolling in [and maybe your first online class is ready to launch].

And the best part? Instagram doesn't swallow your life anymore. You post, close the app, and go live it. Dinner with your family. A Saturday with your kids without checking your phone every five minutes. A night on the couch without that guilty voice whispering that you should be working.

You knew you were meant for more. You just needed someone to show you the way in.

Straight from the Circle đź’–

Beauty Social Circle member testimonial
Beauty Social Circle member testimonial
Beauty Social Circle member testimonial

It's going to be hard either way, friend.

And honestly? It annoys TF out of me when people say this is easy. It's NOT. So don't expect to figure it out in one day either. That's exactly why BSC is a year-long membership and not a one-and-done course. You're going to want feedback. You're going to want a place to turn for answers, to brainstorm, figure things out, vent, and celebrate.

Hard now: learning what stops the scroll, what to write in your caption, and hitting share on the video where your voice was shaking. But you'll be with a whole circle of other pros and me, holding your hand and doing all of this RIGHT with you.

Or harder later: another January with an empty calendar, saying yes to any rate just to make ends meet. Another year of watching artists with half your skill book the gigs you want. Another "I'll start next month" that turns into next year.

Instagram will keep changing. It always has. But once you understand how people actually behave on social [what makes them stop, watch, save, and slide into your DMs], the changes become irrelevant.

The best time to start was 2020. The second best time is today.

Founding pricing is only open for the next 100 members. Lock in $697/year or $97/month for as long as you're a member. Once those spots are gone, the price goes up for good.

BEAUTY SOCIAL CIRCLE

Founding Member Price

$697/Year

Best value, locked in for as long as you're a member

I'M READY TO GLOW + GROW

Founding Member Price

$97/Month

Payment Plan — Cancel Anytime

I'M READY TO GLOW + GROW

Still deciding? Let's talk it out.

You in, friend?

You've already got the skills. Let's make sure people actually see them. đź’–

BEAUTY SOCIAL CIRCLE

Founding Member Price

$697/Year

Best value, locked in for as long as you're a member

I'M READY TO GLOW + GROW

Founding Member Price

$97/Month

Payment Plan — Cancel Anytime

I'M READY TO GLOW + GROW

An Honest Disclaimer

Hey! Donna DeLia here, creator of Beauty Social Circle. Because this membership involves the prospect of making money, I need to be clear — this is NOT a get rich quick scheme. The results I’ve created are not typical and your results will vary. Simply joining Beauty Social Circle won’t guarantee you clients, followers, or income. Running any business involves risk and you are responsible for your own actions. This is an educational experience to help guide you on your beauty business journey.

BONUS:

 Private 60 Min 1:1 Call with Donna — June 2026 only (value: $250)

Whether you've been intimidated by Instagram and have no idea where to begin — or you've been at this for a while and can't figure out why nothing is working — this call is for you.

Every founding member gets a private 60 minute call with me where we'll look at your Instagram together, identify exactly what's missing, and map out what to focus on first inside BSC so you actually get started and keep going.

Consider this your hand holding moment. Fresh eyes from someone who genuinely knows this industry — telling you exactly what to do next.

Available to founding members only. Goes away when the launch window closes.Â